These will help you market your business.

Pink Bunny Slippers and a Black Pleather Bodysuit.

I’m the Gladys Kravitz of our neighborhood–always looking out the window and down the street.  One day as I was peering out the window, a black Honda Accord with matching black rims whipped around the corner, made a U-turn, and parked right in front of our house. Out popped a chick with a bird’s nest […]

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The Most Expensive Holiday Ad Ever.

I was surprised by how bad this ad was even though I had already read the commentary on it by a lot of experts I respect. The Peloton bike ad called “The gift that gives back,” was being torn apart on social media for a few different (public opinion) reasons: The wife should have been […]

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Pied Piper Got Screwed. But You Don’t Have To.

Silicon Valley (HBOMax) is a masterclass in branding.  The show’s hero is a coding genius named Richard who developed a video compression software program written in C that achieves a Weissman score in the fives (apparently next to impossible to do).  He calls it “Pied Piper.” In an episode early in the series, Pied Piper […]

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Unprecedented Marketing BS in These Uncertain Times.

The unprecedented formula for wasting as much brand equity and ad budget as possible in these uncertain times: Cue up somber piano music. Load up b-roll of empty streets and businesses. Use phrases like: Especially today Now more than ever Today more than ever In times like these During these times of great uncertainty During […]

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Punk Rock, 7-Eleven Nachos, and Boilerplate Copy.

A punk rock band loves the 7-Eleven nachos so much they wrote a song about them. 7-Eleven heard about it and partnered with them to create a “real” music video. Then they issued a press release about their new music video. The standard issue for company press releases is boilerplate company info copy. Usually incredibly […]

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Lil Nas X Teaches You How to Grow Your Business.

I have a Twitter account, but I rarely look at it. I don’t teach anything about Twitter marketing (though the basic principles I use and teach apply there). But even I can’t resist the story of Lil Nas X and how he became an (almost) overnight celebrity 140(+) characters at a time. Enter Lil Nas […]

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How a Simple Confirmation Email Helped Catapult OneBbusiness to a $22 Million Valuation.

The success in the details.Every little thing counts. I’m a detail-oriented person and always have been, so seemingly small efforts are noticeable and important to me. I love little touches of creativity that take something mediocre and make it great. These are the stories of 3 companies that used the smallest of details to capture […]

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How a Construction Guy in Austin, Texas Spoofed Instagram and Won the Social Game.

The idea formulated at a creative brainstorming meeting at Bandolier Media in Austin, Texas. They ran with it. Then it hit Twitter (@barbzlovescarbs). Then a popular Instagram meme influencer (@middleclassfancy) got in the game. And that’s when the tide turned for @justaconstructionguy. The story:Some chick going by @barbzlovescarbs on Twitter posts that “her dad” asked […]

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Apple's Marketing Philosophy

Apple’s Marketing Philosophy

This is the foundation of Apple’s incredible success. With other personal computers coming on the market when Apple launched the Apple I in 1977, what set them apart? Employee #3.They needed a mass infusion of cash to take the Apple I into production. $250,000, to be exact. No bank would loan a barefoot, smelly hippie […]

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What Happened to Tidal When Jay-Z Said “Let Them Drink Water”

Jay-Z buys Tidal. In 2015 Jay-Z invested $56 million in a holding company that owned the streaming music service known as Tidal. Partly in a move to beat Apple to the punch—their music streaming service was just getting ready to launch. At a press conference in New York City in March of 2015, along with […]

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