It's not about doing everything.
It's about doing a few things really well.
The right content will get you noticed.
1. Original Content
Brand-worthy words for newsletters, emails, websites, articles, and anything else your potential client might read.
Wherever you need to say something that grabs attention and creates connection. Because what your brand says is just as important as how your brand looks.
Brands are people speaking to other people, after all.
Print or digital. Large or small. Local or national. Out-of-home or in-hand.
Advertising is also content. It needs to match your brand's tone and go with the flow of your multi-channel content marketing strategy. Make sure your ad copy for everything from social media to billboards stands up to the test of recognition. If a viewer has only had exposure to your website or blog, would they know this ad was yours?
3. Content Strategy
Strategy is the Google Maps of marketing. If you can tell us where you want to go, we'll develop a strategy to get you there.
It's about asking a lot of questions and looking at things right-side-up and upside-down. We'll use hard data to help us find our way but not tell us it's the only way.
4. Website Development
The “auto” site builders have made websites seem like a mere afterthought.
But often, it’s the first or second encounter a potential customer has with your brand. So your online presence deserves “first encounter” attention to detail. Because you never get a second chance at a first impression, right?
Julia is a content wizard. She instantly recognized where our efforts had gone wrong. Her strategy advice has led Hapana to focus on content development that's helped increase our sales by 35% in less than six months.
VP of Sales, Hapana