So here's the crazy thing - it depends. Are you local or national? Do you sell a $19.99 product or a $25,000 service? Is your business a start-up or have you been around for a while? Not to answer a Q with a Q but...

If you just have to have a number this second, say 10% of your total annual revenue.

If you don't have revenue yet you'll need to budget for the basics - branding, a website, and copywriting + content development. If you are serious about your business take your marketing seriously. Don't try to succeed in spite of your marketing.

We can't guarantee ROI but we can implement all the things that typically produce ROI.

The best way to ensure your marketing efforts will provide ROI is to give attention to the foundation of ROI–your creative.

Your brand development and strategy will play a big part in the ROI of any growth or performance marketing we do. 

A lot goes into building a website, and we have to account for that time and expertise.

At the moment, our websites generally begin at about $6500, if you have proper branding. 

A new website built on a poor brand foundation is like driving a brand new car with worn-out tires. It won't go very far and may leave you stranded. 

Please don't. It's like building a house on rented land. You don't own the data and can't access a customer list. In fact, it's really hard to build social accounts without a website.

You will need some sort of brand identity. It can be as simple as type as a logo (think FedEx), or your brand might also need a mark (think Nike swoosh). 

Humans are visual creatures, and distinctive brand assets can be significant differentiators in a crowded market. To be instantly recognizable and remembered, you need assets that are uniquely yours.