We created an on-brand content experience for RetroGlo’s clients.
RetroGlo grew from a mobile-teeth-whitening service operated by owner Laura Mayberry to a by-appointment private studio.
When Laura decided to create a studio where people could come, she needed her marketing efforts to inspire action and seamlessly match the in-studio experience. She had a great brand and distinctive assets to use and needed a website that explained the benefits of the service and the ease of the process while using the brand’s personality.
We created an on-brand content experience for RetroGlo’s users that inspired action and ensured going from website to studio was a consistent experience.
Get a gorgeous white smile. No dentist needed.
RetroGlo wants to help people understand that their teeth-bleaching system is a safe, effective, and even fun way to instantly whiten your teeth in a comfortable and private studio. No dentist needed!
RetroGlo wants to target people who have been bleaching their teeth at home or have never done it.
We wanted to encourage them to book appointments online by presenting RetroGlo's information in a relatable and friendly way, making it easy to find and understand and leaving no questions unanswered.
Services Provided: Creative Direction, Copywriting
Results Achieved: Laura's appointment book is regularly full of precisely the client she targets.
A homepage as inviting as it is informative.
We wanted the website to inform people about RetroGlo's options in a way that matched the brand's (and Laura's) personality.
We answered all the questions and offered pertinent details.
Can you make a teeth-whitening appointment sound fun? You can!
Julia captured exactly what I wanted to say. And it worked! I have clients for days. Can't recommend her writing skills enough!