The unprecedented formula for wasting as much brand equity and ad budget as possible in these uncertain times: Cue up somber piano music.Load up b-roll of empty streets and businesses. Use phrases like:Especially todayNow more than everToday more than everIn times like theseDuring these times of great uncertaintyDuring these uncertain timesAnd the all-time favorite – In […]
This stuff works.
They say we are the average of the people we spend the most time with. And for that reason, I am so thankful to have Julia in my inner circle. Unlike a lot of others, Julia works with you to create a plan to actually make things happen. And boy, does she deliver great plans.
Three cheers for Julia!
-Laura Mayberry, Owner, RetroGlo
The Husband and I just finished binge-watching Silicon Valley. I loved this show. I cannot recommend it enough. But one of the reasons I loved it so much was that they poked fun at the business of startups. And I’m guessing that a lot of what they poked fun at is actually true (if my […]
I was surprised by how bad this ad was even though I had already read the commentary on it by a lot of experts I respect. The Peloton bike ad called “The gift that gives back,” was being torn apart on social media for a few different (public opinion) reasons: The wife should have been […]