There’s a punk rock band that loves the 7-Eleven nachos so much they wrote a song about them. 7-Eleven heard about it and partnered with them to create a “real” music video. Then they issued a press release about their new music video. Standard issue with press releases is boilerplate company info copy. Usually incredibly […]
Julia’s words work.
Julia took the words right out of my mouth and made them make sense to my customers.
-Laura Mayberry, Owner, RetroGlo
Read these. Learn to market better.
Unprecedented marketing BS in these uncertain times.
The unprecedented formula for wasting as much brand equity and ad budget as possible in these uncertain times: Cue up somber piano music.Load up b-roll of empty streets and businesses. Use phrases like: Especially today Now more than ever Today more than ever In times like these During these times of great uncertainty During these […]
Pied Piper Got Screwed. But You Don’t Have To.
The Husband and I just finished binge-watching Silicon Valley. I loved this show. I cannot recommend it enough. But one of the reasons I loved it so much was that they poked fun at the business of startups. And I’m guessing that a lot of what they poked fun at is actually true (if my […]
The most expensive holiday ad ever.
I was surprised by how bad this ad was even though I had already read the commentary on it by a lot of experts I respect. The Peloton bike ad called “The gift that gives back,” was being torn apart on social media for a few different (public opinion) reasons: The wife should have been […]