I was surprised by how bad this ad was even though I had already read the commentary on it by a lot of experts I respect. The Peloton bike ad called “The gift that gives back,” was being torn apart on social media for a few different (public opinion) reasons: The wife should have been …
The unprecedented formula for wasting as much brand equity and ad budget as possible in these uncertain times: Cue up somber piano music. Load up b-roll of empty streets and businesses. Use phrases like: Especially today Now more than ever Today more than ever In times like these During these times of great uncertainty During …
Unprecedented Marketing BS in These Uncertain Times. Read More »
I have a Twitter account, but I rarely look at it. I don’t teach anything about Twitter marketing (though the basic principles I use and teach apply there). But even I can’t resist the story of Lil Nas X and how he became an (almost) overnight celebrity 140(+) characters at a time. Enter Lil Nas …
Lil Nas X Teaches You How to Grow Your Business. Read More »
This is the foundation of Apple’s incredible success. With other personal computers coming on the market when Apple launched the Apple I in 1977, what set them apart? Employee #3.They needed a mass infusion of cash to take the Apple I into production. $250,000, to be exact. No bank would loan a barefoot, smelly hippie …
