Punk Rock, 7-Eleven Nachos, and Boilerplate Copy.

A punk rock band loves the 7-Eleven nachos so much they wrote a song about them.

7-Eleven heard about it and partnered with them to create a “real” music video. Then they issued a press release about their new music video.

The standard issue for company press releases is boilerplate company info copy. Usually incredibly dry and dull.

But someone at 7-Eleven headquarters is super cool. And instead of boilerplate boring, this got approved.

Trust me; it’s worth a quick read:

About 7–Eleven, Inc.

“Are you still reading this? Awesome. Most people stop when they get to the small print. But not you!

You get to read the cool stuff. 7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. They don’t like to brag, but they invented convenience stores. For real. Google it. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 77,000 stores in 17 countries and regions, including nearly 16,000 in North America.

7–Eleven, Inc. operates Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. Mmmmm, tacos.

7-Eleven offers customers industry-leading private brand products under the 7-Select™ brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program with more than 50 million members, place an order in the 7NOW® delivery app in over 2,000 cities, or rely on 7-Eleven for bill payment service, self-service lockers and other convenient services.

Find out more online at www.7–Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

Also, they trademarked the word “Brainfreeze.” No lie.

Thanks for sticking with this. You’re unstoppable.”

Aside from not using the Oxford comma (bad, bad), it’s well-written and fun to read. It’s…wait for it…memorable.

Which is what all your copy should be. Easier said than done thus help is needed. Did the folks at 7-Eleven write this themselves? Doubtful.

Thanks to Ann Handley for uncovering this gem.

Remember: You’re unstoppable. Especially if you got this far.


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