The Facebook Pixel.
You may have heard of this thing called a Facebook pixel people are using for retargeting/advertising on Facebook. If you know what it is and it’s installed on your website and you have built custom audiences with it STOP HERE.
The rest of this will be repeat info for you and I don’t want to waste your time. You will get more value out of reading something else on my website, sending me an email with a question or waiting until Thursday gets here.
If you do not know a pixel from a pixie, keep reading! We are going to take the first steps in getting it created and installed for you. This article/instruction assumes (yikes) you have a website AND a business page/ad account on Facebook. If you do not, let’s cover that too! ‘Cause you gotta.
WHY should I do this?
You can also target people who have performed specific actions on your website like visiting your event page or buying your course and you can also use the pixel to exclude certain audiences, say if you were advertising a course, you could avoid spending ad dollars targeting people who had already bought the course (just exclude thank you page visitors in your custom audiences).
Do Not Panic. If I can do this, you can AND we will get to custom audiences and targeting and the like in future writings. And maybe a video. Stay tuned, for pete’s sake!
Facebook Pixel creation and installation steps:
- In Facebook, click into Ads Manager (it’s on the left of your timeline, under Explore)
- In the gray bar at the top next to your ad account name there will be three small lines, click there and choose Pixels.
- Click in “Create a Pixel”
- Name your pixel and bear in mind it is for your business and you only get one per ad account.
- Accept the terms (check the box).
- Click on Create Pixel.
- Once it has been created, to copy it go to Pixels, click on the Actions Tab down arrow, select view code and copy it. Stop there. Now we install!
To Install the Facebook Pixel on your WordPress.org website:
- Login to the wp-admin dashboard on your website.
- Click on add new plugin.
- Search for and install Tracking Code Manager (it’s FREE)
- Once it is installed, click on Settings on the left side and look for Tracking Code Manager – click there
- Click Add New Tracking Code
- Paste the code you copied (FB is programmed for you to copy all the code you need) into the big black box where it says “paste your code here”
- At the top, the Active box should be checked (this is default)
- At the bottom, you need to select the dot next to “Standard Code tracking in your WordPress”
- Click SAVE at the very bottom on the left. Then go back and click on Tracking Code Manager in Settings to check your work. It should be listed there and it should be active.
- Check your FB Ads Account (go back to Pixels) to be sure it’s firing correctly. Sometimes it takes a few minutes or longer – do NOT panic. It will work! The Pixels page in your Ad Manager shows activity, how many times it fired on any given day and if your pixel is active or not.
- Pat yourself on the back. You did it!!