Since we moved to Palm Springs, CA I am much farther away from Whole Foods. The twenty-minute drive down a highway with 5 million stoplights on it was wearing my a$$ out. I needed to save some dang time.
There’s no Prime Now around these parts so I turned to Instacart (I know I’m a bit late to the party).
And a love affair began. I’ve ordered from it twice in 48 hours. I’m hooked and I know lots of others are too. So…
I wanted to know more about who started it and if it is traded publicly (invest in stuff you use, you know). It is not a public company but what I did find out is a great lesson in how to do what you do AND succeed at it.
After a stint in electrical engineering and then supply chain programming for Amazon, Apoorva Mehta got bored. He loved writing software but wanted more of a challenge (those successful types, you know). So he left Amazon to strike out as an entrepreneur.
For two years after he left Amazon, he failed at startups more than 20 times (ouch) before he founded Instacart. From gaming ads to a social network for lawyers (huh? 😂), the point was he didn’t really care about that stuff, nor did he use it. He was just looking for software to write and a company to start.
The lesson in those failed startups was this: solve a real problem you actually care about.
He thought about the problems he faced in everyday life.
Apoorva loved to cook. The problem: He lived in San Francisco without a car and couldn’t get all the ingredients he needed at his neighborhood grocery stores. He thought if you can find a date online and watch movies online, why can’t you order groceries online?
Bam. Off to solve that pesky problem he went!
He set about writing a rudimentary software program and placed the first order and delivered the first order to himself (did he tip himself too? Just wondering…). A few rounds of investors later and Instacart is where it is today. Saving my hiney and raking in the cash.
“The reason to start a company is to bring a change that you strongly believe in to this world,” he said. “You really have to want to do this.”
It all boils down to how bad you want it and what problem do you solve. After that, everything else will fall into place. Rest assured
For help with getting the word out about the problems you solve, get yourself a subscription to Noteworthy on the PDQ. It will help you cut through the guru confusion and save a whole lotta time on not a lotta dime.